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Nancy Bond Carle Creative Director

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Tufts Medicine Mission, Vision, Values

Building a system-wide brand house from the roof down.

Bringing together multiple hospitals and cultures into one team started with retiring legacy programs, values and strategies and creating a single health system approach. Through thoughtfully crafted graphics, icons and interactive elements, complex concepts were simplified, threaded together to teach how it all connects. Incorporating the organization’s mission, vision and values and team member value proposition into everyday materials such as video, posters, digital screens, internal communications, the employee recognition site, organizational and individual goals and performance reviews ensured that these principles would be reinforced and learned.

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Introducing the mission, vision and values

Connecting the mission, vision, values to strategic priorities and goals

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Adding the team member value proposition and cornerstones

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Spotlight, the employee recognition tool

Laptop Mockup

Animated powerpoint showing employee recognition participation

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Creative Director Art + Design
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© 2025 Nancy Bond Carle

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