The team member value proposition (TVP) expresses what Tufts Medicine offers employees in return for their skills and experience. In the competitive healthcare job market, the people and culture were key to attracting top talent. We had a  system-wide 15-day photoshoot capturing portraits of team members as well as in-action clinical moments. Authentic photography and video was integrated into recruitment ads, social media stories, on the career site, in internal communications and in other channels encouraging present and future employees to “reimagine healthcare with us”.