With a limited marketing budget, content strategy aimed to drive patient acquisition, increase service line volume, strengthen brand loyalty, attract future talent and promote the health system’s culture and values. The team delivered personalized, timely, and compelling health content across multiple channels, leveraging social media and internal communications for promotion. The visual and video design and art direction effectively highlighted patient stories, physician spotlights, research updates, cultural and appreciation acknowledgments, team member testimonials, service line marketing campaigns and event promotions. Each social post, infographic, video reel and long-format video was thoughtfully crafted for efficiency and consistency, ensuring that the diverse types of content were distinct and engaging.