The campus recruitment team needed to replace outdated campaigns to help attract the best talent by convincing candidates that working for an insurance company wouldn’t be boring. We reordered the historical “pursuit of life, liberty and happiness” to “Life, Happiness Liberty”  With the voice focused on “you” and a vibrant energetic set of visuals, the campaign offers that no matter what your pursuit, you can find career life happiness at Liberty Mutual. The entire candidate journey — from presentations, job fairs, booth graphics and experiential activations to brochures, advertising, social media, job search portal and job-specific fact sheets carried the theme. The campaign was so successful that the interim campaign continued for over two years.