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Nancy Bond Carle Creative Director

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myliberty news campaign

Sensationalizing the news and more

The employee intranet home page went through a major update and internal communications needed to draw attention to the new customization options. Employees could have the ability to rearrange content tiles, add Liberty social feeds and choose what news from what service line to feature. What a better way to talk about the new news than with sensational headlines and a celebrity spokesperson, Limu Emu. The campaign concept was to create a buzz and increase employee engagement — all why educating how to customize and use the intranet homepage.

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