The 10th anniversary of Give with Liberty, Liberty Mutual’s 10-day employee giving campaign, lowered its minimum giving to $10 to inspire first-time givers. The theme ”10 Days to Make a Difference” visually came to life with patterns, vibrant messages, and the number 10. The integrated campaign featured responsive email, video, digital display, employee event activations, signage, an all-employee desk drop, internal intranet marketing, and even a custom birthday cake. 72% of employees pledged over $11.9 million.