With the words of AIG employees, the raw emotion of recovery from Hurricane Sandy and the tornados in Joplin, Missouri, and the building of the Freedom Tower, this campaign tells the story of the AIG’s rebuilding its brand. This repayment and thank you message to America was presented during the height of the holidays. The campaign moved the favorability of AIG out of the negative numbers. Plus, the Conan O’Brien Show created a parody of the TV spot.
A repayment message delivered by employees
