Experience

Creative Director + Director of Creative Services, Marketing + Communications • Tufts Medicine
Aug 22 – present

Creative Director Art + Design • Nancy Bond Carle Creative Direction
July 2014 – present

Senior Brand Creative, Enterprise Brand & Communications • Liberty Mutual Insurance
Aug 16 – Sept 2o

Creative Director • PARTNERS + simons
June 07 – June 14

Associate Creative Director • PARTNERS + simons
Jan 03 – June 07

Senior Art Director / Designer • PARTNERS + simons
Jan 92 – Dec 02

Brands

Tufts Medicine • BlueCross BlueShield of RI • Boston Children’s Hospital • Thermo Scientific • Liberty Mutual Foundation • AIG • BlueCross BlueShield of MA • FTD • Summit Educational Group • Massachusetts Educational Financing Authority (MEFA) • Prudential • Charles Schwab • Sovereign Bank • Applied Biosystems • BJs Wholesale Club • HP Hood • Sullivan & Worcester • Cotrupi & Co. • Gloucester Marine Genomics Institute

Skills

Creative Direction + Design

• Strategic & creative problem-solver — Conceptual thinker that can come up with ideas and solutions that give brands a distinctive voice.
• Brand guidelines builder — Voice guidelines, word templates, photography, promotion, illustration & icon styles, signage, social, video, campaigns and employee engagement communications
• Researcher — Dives in beyond the creative brief to find the nuggets of information that will resonate with the consumer or end-user.
• Fluent marketer — Develops campaigns that extend across broadcast, video, print, out-of-home, digital, experiential,brand social — all media channels and devices. Increase in employee engagment
• Leader — From managing the largest projects and handling the toughest clients, to presenting with confidence and creating strong client and team relationships, I am a passionate creative who continues to grow and contribute on a daily basis.
• Project manager — Developing systems, processes through project management systems

Management

• Managed and built creative teams including art directors, designers, videographer, project and production managers — performed annual 360 reviews, negotiating raises, creating efficiencies and boosting collaboration.
• Provided ongoing career mentorship to junior and senior team members, particularly the female staff.
• Taught junior staff best practices for design, typesetting, presentation and client relationship development.
• Established server, on-boarding and file-handling systems.

Software

Adobe Creative Cloud including Adobe Express and XD, Word, Powerpoint, WordPress. I understand UX/UI, web development, and have worked closely with animators, video editors, photographers, directors, frontend and backend developers.

Education

Massachusetts College of Art, BFA Graphic Design

Ideo and General Assembly Design Thinking Workshops

Awards

Lamplighter  • IHAF Awards • MITX • The Web Marketing Association • Typography 25: Type Director’s Club Annual • Hatch Awards • Icon Awards • NESHCo Lamplighter Awards • Print Magazine Design Annual