I’ve got a hands-on approach and a real passion for building smart, adaptable brands. I’m known for creating clear brand guidelines, launching internal campaigns that truly engage employees, and leading the development of content strategies across social, video, and digital platforms. I’ve got experience delivering integrated campaigns from start to finish for both global companies and local organizations. I’m collaborative, strategic, and focused on real-world results. I build strong relationships across clients, teams, and departments, always leading with empathy, mentorship, and clarity.

Skills

Creative Direction + Design

• Strategic & creative problem-solver — Conceptual thinker that can come up with ideas and solutions that give brands a distinctive voice
• Brand guidelines builder — Voice guidelines, word templates, photography, promotion, illustration & icon styles, signage, social, video, campaigns and employee engagement communications
• Researcher — Dives in beyond the creative brief to find the nuggets of information that will resonate with the consumer or end-user
• Fluent marketer — Develops campaigns that extend across broadcast, video, print, out-of-home, digital, experiential,brand social — all media channels and devices. Increase in employee engagment
• Leader — From managing the largest projects and handling the toughest clients, to presenting with confidence and creating strong client and team relationships, I am a passionate creative who continues to grow and contribute on a daily basis
• Project manager — Developing systems, processes through project management systems

Management

• Managed and built creative teams including art directors, designers, videographer, project and production managers — performed annual 360 reviews, negotiating raises, creating efficiencies and boosting collaboration
• Provided ongoing career mentorship to junior and senior team members, particularly the female staff
• Adapted project management software to create efficiencies with workflow and developed a central DAM to encourage brand adoption
• Taught junior staff best practices for design, typesetting, presentation and client relationship development
• Established server, on-boarding and file-handling systems

Software

Adobe Creative Cloud including Adobe Express and XD, Word, Powerpoint, WordPress. I understand UX/UI, web development, and have worked closely with animators, video editors, photographers, directors, frontend and backend developers.

Brands

Tufts Medicine • BlueCross BlueShield of RI • Boston Children’s Hospital • Thermo Scientific • Liberty Mutual • AIG • BlueCross BlueShield of MA • FTD • Summit Educational Group • Massachusetts Educational Financing Authority (MEFA) • Prudential • Charles Schwab • Sovereign Bank • Applied Biosystems • BJs Wholesale Club • HP Hood • Sullivan & Worcester • ThermoFisher Scientific • Cotrupi & Co. • Gloucester Marine Genomics Institute