Emerging from the pandemic
The outdoor was visually driven, consisting of billboards, bus posters and transit shelters in English, Spanish and Portuguese. Multi-cultural experts helped us hit concept, copy and visual notes just right. Facebook, Instagram, LinkedIn and Twitter were used to share stories of Rhode Island organizations “rising” and invited others to join them.
Agency: Cotrupi & Co
Writer: Amy Flanagan
Producer: Zeke Bowman